What the best candidate wants is a recruitment deck: Like Netflix a decade ago, many companies probably already have that information ready to go – in their investor’s pitch. It might surprise many how little effort it takes to turn an investor’s deck into a recruitment deck that can attract the attention of the key people a growing company needs. It often requires just a few, albeit important tweaks. The key thing is to think about hiring as less of an approach of HR than of marketing (and ideally the marketing people should at least review the recruitment deck). So if a company wants to land the best talent, it should appeal to them with its mission, values, and goal – just as if they were investors.